Process and Content in Decisions from Memory
时间：2019年12月30日（周一） 下午14:30-16:00
地点：浙江大学紫金港校区行政楼1004会议室
主讲人：Wenjia Joyce Zhao, University of Pennsylvania
主持人：陈发动 百人计划研究员，浙大yl23411永利
摘要：
Information stored in memory influences the formation of preferences and beliefs in most everyday decision tasks. The richness of this information, and the complexity inherent in interacting memory and decision processes, makes the quantitative model-driven analysis of such decisions very difficult. In this paper we present a general framework that is capable of addressing the theoretical and methodological barriers to building formal models of naturalistic memory-based decision making. Our framework is tractable, and the parameters that characterize memory-based decisions can be recovered using thought-listing and choice data from existing experimental tasks. We showcase the power and generality of our framework by applying it to study risk perception, consumer behavior, financial decision making, food choice, etc.
主讲人简介：
Wenjia Joyce Zhao is a Ph.D. candidate in the Department of Psychology at the University of Pennsylvania. She holds a B.Sc. in Psychology from Tsinghua University and a M.Sc. in Psychology from the University of Oxford. Her research interest is in uncovering the cognitive components underlying decision making through computational modeling. Her work has been published in Psychonomics Bulletin and Review and Journal of Behavioral Decision Making.
浙江大学神经管理学实验室，yl23411永利数据科学与管理工程学系，yl23411永利“脑与管理决策”特色创新团队，浙江大学双脑计划之“神经管理学”交叉创新团队联合主办
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